Oh, what a tangled web we weave. Contrary to popular belief, this didn’t come from Shakespeare, but Sir Walter Scott. You know how the saying relates to spiders and drama-mongering, but you probably never guessed it applied to your business.
It does. Especially to your website.
Your website needs to be a spider’s web. Meticulously organized, intricately connected, and simple enough for anyone to understand.
You can read from one end of the internet to the other how your website needs to be simple to attract customers. This is unequivocally true–you can’t overwhelm your visitors, you’ll send them fleeing.
- Get rid of everything unnecessary.